10 Secrets to AMAZING Capital Campaigns
A capital campaign is an exercise in Extraordinary Stewardship and, therefore, the opportunity for a unique spiritual adventure. Plan it as such.
- Enlist Maximum Prayer Support from the Beginning. (This is the most important thing you will do.)
- Make it a Gospel Based Campaign. (This is the second most important thing you will do and the thing that will receive the most initial resistance. Be firm!)
- Involve as many people as possible in the steps leading up to the decision to conduct a capital campaign. Have a number of ways and opportunities to discuss vision, mission and their implications and collect opinions. However, when it comes time to plan the building, let a small group approve the design and manage the project.
- Get Help! An outsider will be objective and encourage you to do the things you need to do that you may not want to do without that encouragement.
- Conduct a feasibility study BEFORE you announce a goal.
- Don’t be cheap!!! Spend enough money for an accurate database, campaign software, communication, good materials and the staff to do it right.
- Communicate! Communicate! Communicate!!!
- Say Thank You! Thank You! Thanks You! Thank givers, workers, and God.
- Celebrate good news along the way and have a big victory celebration at the end.
- Send annual updates each year of the payout period. This will help you collect a higher percentage of the amount pledged.
Expect Miracles!!!!!
Reprinted with permission.
Terry Parsons
Stewardship Officer
Congregational Development
Episcopal Church Center
815 Second Avenue
New York, NY 10017
1-800-334-7626 ext. 6284
stewardship@episcopalchurch.org
|
|